Available at Lonelystar.co.uk – http://lonelystar.co.uk/reviews/blonde-blondie-frank-oceans-new-provider-wavy-ever/
It actually wasn’t that long ago when social media was buried in memes and jokes about Frank Ocean. I for one was, ready to wait until my old age for a follow-up album to the impressive Channel Orange. I mean the complete radio silence aside from cryptic hints and the excruciatingly short ‘Franks Track’ on Kanye West’s The Life of Pablo, made Frank fans, myself included, very agitated. That’s now a distant memory, the two masterpiece albums Blonde, Endless and songs and features ranging from Lens, Chanel, Biking and collabs with the Asap Mob, Tyler the Creator and Calvin Harris to his very own Apple Music Segment Blonded Radio have proved that. Provider is just the newest release and it maintains the clever wordplay, interwoven talk-singing voice and tactical autotune that Ocean does so well.
The music video for Provider, which dropped simultaneously with the song on Ocean’s website, was a surreal, uncanny experience that showed Frank Ocean’s unique ability to meld a childish sense of humour with abstract concepts to create tongue-in-cheek art. The video displayed the visual artist Tom Sachs in his workshop obtaining an old-school boombox and curiously making a few modifications, one of which was the additions of a machete of all things and the attaching of enormous speakers. The DIY effect had an Endless feel, the visual album that Ocean released, and was topped off to comical effect with a Hello Kitty avatar bouncing across the lyrics displayed on the bottom of the screen.
Provider isn’t a regular Frank Ocean track, while incorporating elements of familiar musical territory I found there was yet some aspects of innovation and progress as an artist. One point of difference with usual, if that term can ever be applied to Ocean’s music, was the use of the trap beat in background for some of its duration gave it an interesting vibe alongside the soft slow repetitive chorus of ‘feelings you provide, feelings you provide I know it, I know it, the feelings…’ Also, the track uses a lot of pitch-correction to create a new distinctly inhuman sound. If I’m honest, much in the way that Lens, his previous release, had many features going on at the same time, I do think it does spoil a bit of Frank’s appeal as his raw vocals are extraordinary……..
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